International trade is currently experiencing significant changes which are influenced by various factors. Recent trends in international trade show a shift towards more inclusive globalization, advanced technology and increasingly important sustainability policies. One of the main trends is increasing digitalization in commerce. E-commerce has revolutionized the way companies interact with consumers around the world. Online platforms such as Alibaba and Amazon facilitate access to products from various countries, making international transactions easier. Digitalization also includes the use of big data and analytics to understand markets and consumer preferences, allowing companies to adjust their strategies more effectively. On the other hand, sustainability is also a main focus in international trade. Many countries and companies are trying to implement environmentally friendly trade practices. Initiatives such as the Paris Agreement encourage countries to reduce carbon emissions, encouraging growth in trade in sustainable and environmentally friendly products. This creates opportunities for businesses that invest in green technology and sustainable production processes. Changes in trade policy are also an important factor. Trade wars between major countries have caused uncertainty, prompting companies to look for alternative markets. Supply chain diversification is a top priority, giving developing countries new opportunities to export their products. Additionally, new free trade agreements, such as RCEP (Regional Comprehensive Economic Partnership), open up market access and reduce tariffs for member countries. Technological innovation also plays a big role in the world of trade. The use of blockchain to increase transparency and security in international transactions has received significant attention. This technology enables real-time tracking of goods, which reduces the risk of fraud and increases operational efficiency. Additionally, developments in artificial intelligence facilitate automation in supply chain management, which reduces costs and increases distribution speed. In addition, cyber warfare and security threats are also starting to influence international trade strategies. Companies are expected to adopt stricter cybersecurity measures to protect their data and systems from attacks. International cooperation in terms of cyber security is very important, because the risk of attacks can affect trade relations between countries. These latest trends show that international trade is not only influenced by economic factors, but also by social and technological changes. To be able to compete in this increasingly complex environment, companies must be adaptive and proactive in facing change. Those who are able to leverage technology and commit to sustainable practices will gain a competitive advantage in the global marketplace.